Content Marketing Startup Life


Author: Jean-Christophe Lavocat (page 1 of 4)

Social Media Tools to automate Content Distribution

When you create content, one of the most trivial task is to share it on social networks. I bet that this is one of the first thing you do after you hit publish. However, as social networks became mainstream, the attention span has plummeted there. To make things worst, if you’re posting on Twitter, your […]


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Wix $50K SEO Hero Contest

We all know about WordPress! And most of us also know about WIX. If you don’t, Wix is an online CMS platform to create your website. The website builder allows you to select a template to start quickly and get a simple one page site or a complex e-commerce. It has been relatively famous that […]


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What’s happening to Twitterfeed?

With a rather short-notice announcement on October 18th, the simple but effective social media automation tool Twitterfeed  declared that they will be shutting doors on October 31st, 2016. Why this happens, and what to do if you were a user is an important topic for those who want to keep sharing their RSS feed to their […]


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How to run AB experiments with Google Analytics – Step by Step tutorial

If you are a little bit interested by digital marketing, you have probably heard of AB testing. This concept allows you to test variations on a webpage to discover which one converts better. The idea is then to run experiment after experiment to improve your conversion rate. Several amazing tools allow you to do that with […]


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Automated Content Distribution : A 30-day use case

In this article, we’ll describe an experiment we ran during the Summer : we used Repost, our content distribution tool, to automate the social distribution of my wife’s Blog. It’s a early case-study of a strategy that lead to nearly 5K visitors over a month, without doing anything. Half of her traffic came from the tool during […]


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Repost working principles and philosophy

Repost by Elokenz, in a few words Repost is the first tool from our content marketing toolbox Elokenz.  It allows you to post and recycle automatically your articles on social media. All you have to do is add your articles URLs on the app, connect your social media accounts and write different messages for each article. The […]


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Import your article via an RSS Feed

This might sound like a must-have feature, but to be honest with you, our early beta testers couldn’t import their content by using an RSS feed. It is now possible to import your most recent content by using your blog feed. Adding Suggestion Sources Elokenz works with a central element called the “Library”. This is where your […]


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Elokenz Updates – Early September

Our blog has been a bit quiet for a while. Indeed, the Elokenz team has been mostly interviewing users, sending beta invitations, adding new features and improving our current software. In the last 7 days we have added many features requested by our beta testers. If you used Elokenz a month earlier, you might not even […]


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Linkedin is now available on Repost

I’m really happy to share the following news with you :     You now have the possibility to repost your best content on Linkedin! For the moment, it works exactly in the same way as it worked for Twitter. You need to log into the dashboard then, visit your settings. You will see the […]


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7 rules to follow before sending traffic to a new landing page

We have prepared a landing page to validate the value proposition from Repost among social media professionals. Our next step is to send some traffic on the page. However, before that, we listed few things to bear in mind before putting some money into advertisement. Be sure to check them all.


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