Content Marketing Startup Life


Category: Content Marketing (page 1 of 3)

Advices on how to promote your content

Evergreen content : What? Why? How?

What is evergreen content? Just like evergreen trees keep their leaves all year around, evergreen content doesn’t fade. Evergreen content is a publication that stays fresh and relevant no matter the time of the year and preferably for many years. What makes a piece of content evergreen is that it’s not about current events, a […]


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Our free setup for content upgrades

I love lead magnets and content upgrades. The idea that a reader could download a special content (a spreadsheet, an ebook, a pdf version of a post, …) in exchange of her email is really appealing. No need to beg with a pop up or with an interstitial. In this post, I’ll share with you […]


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5 tips to avoid social fatigue with your social media followers

Social Fatigue occurs when a person is overwhelmed by being put into far too many social situations for their comfort, often resulting in boredom or annoyance of those around them. Applied to the web, « Social Fatigue » expresses the over-use of social media sites such as Facebook, Twitter, Instagram… where an overwhelming amount of informations can […]


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Tips to grow your business through Facebook

It can be hard to get the reach you aim on Facebook. You might be posting content but not getting the engagement you want from your fans. Here are a few techniques that will help you grow your Facebook audience, organically and through targeted ads. Table of Content: Advertise to the right audience Find the best sharing […]


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Social Media Tools to automate Content Distribution

When you create content, one of the most trivial task is to share it on social networks. I bet that this is one of the first thing you do after you hit publish. However, as social networks became mainstream, the attention span has plummeted there. To make things worst, if you’re posting on Twitter, your […]


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Why you should repost your content on social media

At Elokenz we are sold on the idea of writing evergreen content and reposting it to reach more readers. And our users are too! There are only advantages in recycling your older content, here are a few reasons why you should start today.   Promote your whole blog, not only your last articles If you have […]


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Conversion boosting tips for the holiday season

  The holiday season is here and it’s no time to catch a break! Holidays are great occasions to engage more people with inspiring and share-worthy articles but also to connect with your existing audience by adding real value to your content. Here are some tips that will help you go through the busiest times […]


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What’s happening to Twitterfeed?

With a rather short-notice announcement on October 18th, the simple but effective social media automation tool Twitterfeed  declared that they will be shutting doors on October 31st, 2016. Why this happens, and what to do if you were a user is an important topic for those who want to keep sharing their RSS feed to their […]


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How to run AB experiments with Google Analytics – Step by Step tutorial

If you are a little bit interested by digital marketing, you have probably heard of AB testing. This concept allows you to test variations on a webpage to discover which one converts better. The idea is then to run experiment after experiment to improve your conversion rate. Several amazing tools allow you to do that with […]


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Social automation done right

Taking the leap into social media automation can be a real struggle. “Saving time” vs “Sounding robotic”, “Being consistent” vs “Drowning your audience with content”… Here are a few arguments that might help you take this decision. Go green   I’ve blogged about these topics many times before. So many times that I forgot about some […]


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