Content Marketing Startup Life


Category: Content Marketing (page 2 of 3)

Advices on how to promote your content

How to run AB experiments with Google Analytics – Step by Step tutorial

If you are a little bit interested by digital marketing, you have probably heard of AB testing. This concept allows you to test variations on a webpage to discover which one converts better. The idea is then to run experiment after experiment to improve your conversion rate. Several amazing tools allow you to do that with […]


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Social automation done right

Taking the leap into social media automation can be a real struggle. “Saving time” vs “Sounding robotic”, “Being consistent” vs “Drowning your audience with content”… Here are a few arguments that might help you take this decision. Go green   I’ve blogged about these topics many times before. So many times that I forgot about some […]


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Automated Content Distribution : A 30-day use case

In this article, we’ll describe an experiment we ran during the Summer : we used Repost, our content distribution tool, to automate the social distribution of my wife’s Blog. It’s a early case-study of a strategy that lead to nearly 5K visitors over a month, without doing anything. Half of her traffic came from the tool during […]


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Creating Your Own Social Media Quiz For Lead Generation

There are a various forms of content available for marketers to use at their disposal when it comes to lead generation, but have you ever, for one second, considered using social media quizzes as a part of your marketing strategy? When paired with a lead capture before the quiz results, social media quizzes are capable […]


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Take your email marketing campaigns to the next level in 2016

  In 2016,  email marketing will likely be more important than ever. It will still be one of the most effective ways to acquire leads. So, let’s kick off 2016 with some tips on email marketing campaigns and on how to keep your customers engaged this year! Contextualize your emails Your customers receive so many […]


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How Do You Hire A Freelance Content Writer?

  Marketers who have prioritized blogging are 13 times more likely to have a positive ROI. HubSpot, 2014 Marketing is impossible without great content. Along the years, content marketing has become essential to develop an online presence, but it also became more difficult to master. It is no more about the quantity of content you […]


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How much time should you spend on content creation VS amplification ?

When working on content marketing, adjusting the time you spend between creation and distribution can be difficult. In this posts, several experts give their best tips on how to choose a good balance.


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How to track time when working on content marketing ?

Content Marketing is known for being really accessible (everyone can do it, registering a domain name for a self hosted wordpress blog is cheap) and can be quite effective if you do it properly, with a purpose and with associated metrics. However, content marketing faces one big issue : it takes a lot of time. […]


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6 reasons why you should define your readers personas

Personas are a great tool used in marketing and in user-centered design to help better vizualize your audience, understand their needs and behaviours and to effectively improve your results. In blogging, they can also be used to improve your content strategy and the quality of your articles. We have decided to list six reasons why you […]


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Twitter Chat with @jice_lavocat during #VCBuzz on July 15

Join us on Twitter to discuss Google Authorship and the engagement of your readers on a special #VCBuzz Twitter chat next Tuesday (July 15). The title is Make the Most of Google Plus Interactions. During this Twitter Chat, Ann Smarty and the folks from VCBuzz will ask Jean-Christophe Lavocat about Google Plus, Elokenz, the Authorship system, and […]


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