As every Sunday, we’ll share the articles we enjoyed reading about content marketing, blogging or inbound marketing. If you miss one of them during the week, now you have time to read the most important post of the week. This time we share content creation ideas, explain the difference between content and inbound marketing, give you three reasons why content marketing does better than SEO and finally describe influencer driven content marketing.
Happy social reading and be active and leave a comment.
11 Places to Find Awesome Content Marketing Ideas
by Jayson DeMers (September 3rd 2013)
A websites review that can help you to get ideas for your content wirting. This article, Jayson DeMers lists some techniques to facilitate the production of original and interesting texts, from Google to Quora via Alltop… Helpful and very informative !
Inbound Marketing vs. Content Marketing: What’s The Difference?
by Frank Isca (September 5th 2013)
Avoid any confusion now between Inbound Marketing and Content Marketing thanks to Frank who explains the differences between the two. Quote from his text :
Inbound Marketing (as defined by HubSpot): “Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.”Content Marketing (as defined by Content Marketing Institute): “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
3 Ways Content Marketing Goes Deeper Than Search Engines
by Miguel Salcido (August 28th 2013)
Content Marketing does more than just improving your SEO, it’s more than just a marketing strategy : it’s an art. Miguel is the kind of guy who loves his job and here at WordiZ we completely agree with him. In his article he tells us why writing useful pieces of content will help you and your business in various ways.
Influencer Driven Content Marketing
by Allison Boyer (September 5th 2013)
Influencer is a word that you read more and more often. Allison took the time to analyze a explain the word of Lee Odden about influencer driven content marketing. She gives away three steps to get started as an influencer.