Content Marketing Visibility Hacks Startup Life


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Take your email marketing campaigns to the next level in 2016

  In 2016,  email marketing will likely be more important than ever. It will still be one of the most effective ways to acquire leads. So, let’s kick off 2016 with some tips on email marketing campaigns and on how to keep your customers engaged this year! Contextualize your emails Your customers receive so many […]


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Elokenz Research collaboration with University of Tours

Since the beginning, Elokenz has been really close to cutting edge Research. At the beginning of the adventure, one of my co-founders had previously been working at IBM on the Watson engine. Today, I have the pleasure to disclose a collaboration that started this Summer between Elokenz and the Laboratoire d’Informatique of the University of […]


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Designing a landing page for color-blind people

As I am going on with the development of our backend and several new features, Fanny did a very great job in redesigning our homepage. We will be discussing that in a future post. In the meantime, I wanted to share with you an anecdote about the first version of our homepage. Elokenz v1 Homepage […]


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How Do You Hire A Freelance Content Writer?

  Marketers who have prioritized blogging are 13 times more likely to have a positive ROI. HubSpot, 2014 Marketing is impossible without great content. Along the years, content marketing has become essential to develop an online presence, but it also became more difficult to master. It is no more about the quantity of content you […]


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How much time should you spend on content creation VS amplification ?

When working on content marketing, adjusting the time you spend between creation and distribution can be difficult. In this posts, several experts give their best tips on how to choose a good balance.


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How to track time when working on content marketing ?

Content Marketing is known for being really accessible (everyone can do it, registering a domain name for a self hosted wordpress blog is cheap) and can be quite effective if you do it properly, with a purpose and with associated metrics. However, content marketing faces one big issue : it takes a lot of time. […]


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6 reasons why you should define your readers personas

Personas are a great tool used in marketing and in user-centered design to help better vizualize your audience, understand their needs and behaviours and to effectively improve your results. In blogging, they can also be used to improve your content strategy and the quality of your articles. We have decided to list six reasons why you […]


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Meet the team behind Elokenz v2

Elokenz v2.beta is soon to be released and we thought it would be the perfect time to introduce you to the team behind the project. Historically, the project started with 3 people : myself (Jean-Christophe Lavocat), Timothée Jeannin and Arnaud Rachez. As the time went by, professional obligations forced Tim and Arnaud to accept really […]


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Google+ URL posting : 4 Facts to optimize SEO and Social Trust

Writing an appealing and interesting Google+ post is not the only thing one might know when posting an URL on the social network. In this post I detail several technical facts that you should keep in mind when posting to increase your SEO and enforce social trust. You will learn which URL can be indexed […]


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How to display your best articles on the web ?

We already presented our WordPress widget to showcase your best articles. We made some improvement to the basic widget and want to share with you the new features. The widget is useful for authors who are using the G+ authorship system. It takes in input your Google+ id and list your most shared articles on […]


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