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Tag: Google+

How to run AB experiments with Google Analytics – Step by Step tutorial

If you are a little bit interested by digital marketing, you have probably heard of AB testing. This concept allows you to test variations on a webpage to discover which one converts better. The idea is then to run experiment after experiment to improve your conversion rate. Several amazing tools allow you to do that with […]


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Google+ URL posting : 4 Facts to optimize SEO and Social Trust

Writing an appealing and interesting Google+ post is not the only thing one might know when posting an URL on the social network. In this post I detail several technical facts that you should keep in mind when posting to increase your SEO and enforce social trust. You will learn which URL can be indexed […]


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Twitter Chat with @jice_lavocat during #VCBuzz on July 15

Join us on Twitter to discuss Google Authorship and the engagement of your readers on a special #VCBuzz Twitter chat next Tuesday (July 15). The title is Make the Most of Google Plus Interactions. During this Twitter Chat, Ann Smarty and the folks from VCBuzz will ask Jean-Christophe Lavocat about Google Plus, Elokenz, the Authorship system, and […]


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Google Trends unveils the power of Google Knowledge Graph

This article has initially been written in French to explain how Google Trends was receiving more and more advanced semantic features. It’s never easy to translate, so I will try my best to adapt my original copy to English. Google is semantic and will be even more In 2014, the advantage is that we don’t […]


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Where do people share your articles ?

Alright, you have written dozen of articles on your blog now, and you successfully have tagged them as the official author. In addition to that, you got offered some guest blogging offers through your connexions and via MyBlogGuest.  So essentially you start running a successful blogger life, but you feel a unsatisfied with the standard […]


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Find all the people who share your articles on Google+

Have you ever wonder how it was possible to build your Google+ fan base ? It is easy, of course, to find who have you in circle, but not to know who has ever shared one of your article. Say you are writing on several blogs and want to collect the list of people who […]


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What are the ‘Google+ shares’ and how to retrieve them?

Social networks all have different metrics. On Twitter, you can look for the number or retweets, on Pinterest, the number of ‘pinned’ pictures, on LinkedIn, the number of ‘shares’, etc. Facebook is by far the more precise because you can get a number of likes, shares and comments. On Google+, the picture is not so […]


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