There are a various forms of content available for marketers to use at their disposal when it comes to lead generation, but have you ever, for one second, considered using social media quizzes as a part of your marketing strategy?
When paired with a lead capture before the quiz results, social media quizzes are capable of generating leads along with a level of fun and engagement that all comes in a neat little package.
As far as interactive content is concerned, social media quizzes have the ability to drive social traffic, engage audiences, and even education prospective customers about a brand or its products. These are just some of the more noticeable traits when using quizzes.
Having helped over 10,000 brands create over 25,000 quizzes with Interact, we’ve compiled some of the best practices in creating your own social media quiz. So today, we’ll be showing you how to do just that. By the end of this article, after seeing how easy it is to create a quiz, even you might consider using one for your marketing strategy.
Let’s take a look.
Picking The Right Quiz That Works Best For You
Every great quiz starts with an amazing title, so start yours off by coming up with one that’s sure to attract an audience. As far as the concept is concerned, consider basing your quiz off of your brand, its products, or maybe even a trending topic of today. Once you have that figured out, it’s time to pick out the quiz type that works best for your brand and your personas :
- The Personality Quiz – This kind of quiz places individuals into personality types based on their answers. Let’s say for instance you were a brand that specializes in product sales. You could create personality types that offered personalized product recommendations for each category, completely personalizing the shopping experience for your customers.
- The Knowledge Test – This kind of quiz gauges how much someone knows about a given subject and delivers results based on accuracy. You could create a quiz that assesses your audience or even your brand’s employees on how much they know about the company or its products. You could even create a quiz on one of today’s more popular topics.
Creating Questions That Drive Engagement
Once the basis of your quiz has been established, it’s time to fill it up with questions. This will be your chance as a brand to create a one-on-one connection with your audience.
Here are a couple of things to keep in mind when coming up with questions :
- Project Your Personality Onto Your Quiz – Don’t be afraid to put a little bit of who you are into your quiz. When it comes to the questions of your quiz, shape them as if you were talking to your audience in person. This establishes a more relaxed tone that lets your audience get comfortable with your brand which helps the opt-in rate later on.
- Liven Up Your Quiz By Including Images – By adding pictures to your quiz, you easily increase the level of entertainment to your questions by including a visual aspect to it. Consider the use of images if you want to get the most out of audience engagement.
- Keep Your Audience’s Time In Mind – Not a lot of people have as much time on their hands as they used to, so it’s a good idea to have between 6 to 10 questions in your quiz. On average, it takes people about 2-3 minutes to finish, which isn’t too bad at all.
Designing An Effective Lead Capture
As far as lead generation is concerned, gating your quiz with a lead capture before the results is where you’ll be able to obtain the contact information of your audience. By making a fair trade for something as simple as an email address for quiz results, most people are likely to opt in.
Here are several ways to increase that opt-in rate :
- Consider The Use Of Incentives – Although we’re already making an exchange of our audience’s quiz results for their contact information, it doesn’t hurt to include an incentive or two. Try giving out things like a free ebook or maybe an entry into a free giveaway.
- Be Honest About Your Marketing Strategy – It’s not always clear what marketers will do with someone’s contact information, so be honest about your strategy by letting your audience know that you’ll be getting in touch with them soon via email or a phone call (if you requested a phone number in your lead capture form).
- Only Ask For Information That You’ll Use – Sometimes asking for too much can be a big turn off. Only request for contact information that you’ll be using. A good example of this would be to avoid the request of a phone number if you have no intentions of dialing it. Try to stick with the basics like a simple email address and maybe a first and last name to personalize the email.
Delivering Results That Get Shared On Social Media
Now that your quiz is finally coming together, it’s time to wrap things up by creating results that get shared on social media. How well your quiz gets shared will depend solely on the results, so it’s time to come up with results that people will be willing to share.
Here are some ways to optimize the probability of your quiz getting properly distributed :
- Evoke Positive Emotions To Promote Shares – People are more likely to share things when they feel positive. Use this to your advantage by coming up with results that make your audience feel good about themselves, prompting them to share their results.
- Use Attractive Images That May Go Viral – We suggested the use of images in your questions earlier, but it is absolutely mandatory that you include captivating images in your results. This is the visual aspect that normally shows up first on social media network feeds. Keep that in mind and use images that will make other people want to take your quiz.
- Don’t Be Afraid To Include A Call-To-Action – Although you’ll be using your lead capture form to retrieve contact information so that you can promote your brand via email, there’s nothing wrong with including a call-to-action in your results. Include a link that leads back to your brand’s landing page or other to other products that your brand manufactures and sells.
Let’s Go Over What We’ve Learned
And there you have it. Today, you learned what it takes to make an effective lead generation quiz. We went over the available quiz types, what makes the questions engaging, how to increase opt-in rates for your lead capture, and creating results worthy of being shared across social media.
By now you should know what social media quizzes are capable of when incorporated in a marketing strategy. Try and see if social media quizzes will work for you brand. The possibilities are only limited to what your brain can come up with, so give it a shot and see if quizzes are a fit for your marketing strategy.
