You may have found yourself out of ideas when starting a new article, or you may have wondered if your new article was going to interest your audience. To write content that will work, you first have to ask yourself a few questions. What do your readers expect from your blog ? What type of […]
What is evergreen content? Just like evergreen trees keep their leaves all year around, evergreen content doesn’t fade. Evergreen content is a publication that stays fresh and relevant no matter the time of the year and preferably for many years. What makes a piece of content evergreen is that it’s not about current events, a […]
Social Fatigue occurs when a person is overwhelmed by being put into far too many social situations for their comfort, often resulting in boredom or annoyance of those around them. Applied to the web, « Social Fatigue » expresses the over-use of social media sites such as Facebook, Twitter, Instagram… where an overwhelming amount of informations can […]
It can be hard to get the reach you aim on Facebook. You might be posting content but not getting the engagement you want from your fans. Here are a few techniques that will help you grow your Facebook audience, organically and through targeted ads. Table of Content: Advertise to the right audience Find the best sharing […]
At Elokenz we are sold on the idea of writing evergreen content and reposting it to reach more readers. And our users are too! There are only advantages in recycling your older content, here are a few reasons why you should start today. Promote your whole blog, not only your last articles If you have […]
The holiday season is here and it’s no time to catch a break! Holidays are great occasions to engage more people with inspiring and share-worthy articles but also to connect with your existing audience by adding real value to your content. Here are some tips that will help you go through the busiest times […]
Taking the leap into social media automation can be a real struggle. “Saving time” vs “Sounding robotic”, “Being consistent” vs “Drowning your audience with content”… Here are a few arguments that might help you take this decision. Go green I’ve blogged about these topics many times before. So many times that I forgot about some […]
In 2016, email marketing will likely be more important than ever. It will still be one of the most effective ways to acquire leads. So, let’s kick off 2016 with some tips on email marketing campaigns and on how to keep your customers engaged this year! Contextualize your emails Your customers receive so many […]
Marketers who have prioritized blogging are 13 times more likely to have a positive ROI. HubSpot, 2014 Marketing is impossible without great content. Along the years, content marketing has become essential to develop an online presence, but it also became more difficult to master. It is no more about the quantity of content you […]
Personas are a great tool used in marketing and in user-centered design to help better vizualize your audience, understand their needs and behaviours and to effectively improve your results. In blogging, they can also be used to improve your content strategy and the quality of your articles. We have decided to list six reasons why you […]
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