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6 reasons why you should define your readers personas

Personas are a great tool used in marketing and in user-centered design to help better vizualize your audience, understand their needs and behaviours and to effectively improve your results. In blogging, they can also be used to improve your content strategy and the quality of your articles. We have decided to list six reasons why you […]

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Meet the team behind Elokenz v2

Elokenz v2.beta is soon to be released and we thought it would be the perfect time to introduce you to the team behind the project. Historically, the project started with 3 people : myself (Jean-Christophe Lavocat), Timothée Jeannin and Arnaud Rachez. As the time went by, professional obligations forced Tim and Arnaud to accept really […]

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Google+ URL posting : 4 Facts to optimize SEO and Social Trust

Writing an appealing and interesting Google+ post is not the only thing one might know when posting an URL on the social network. In this post I detail several technical facts that you should keep in mind when posting to increase your SEO and enforce social trust. You will learn which URL can be indexed […]

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How to display your best articles on the web ?

We already presented our WordPress widget to showcase your best articles. We made some improvement to the basic widget and want to share with you the new features. The widget is useful for authors who are using the G+ authorship system. It takes in input your Google+ id and list your most shared articles on […]

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12 MozCon 2014 recaps for those who missed the event

I always enjoy the opportunity to attend MozCon and to hear from some of the leading industry experts in SEO, social media, content marketing, anaytics, and brand and community building. The sessions are always jam packed with actionable tips, insights, and the after hours events provide ample opportunity to meet and network with fellow digital […]

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Twitter Chat with @jice_lavocat during #VCBuzz on July 15

Join us on Twitter to discuss Google Authorship and the engagement of your readers on a special #VCBuzz Twitter chat next Tuesday (July 15). The title is Make the Most of Google Plus Interactions. During this Twitter Chat, Ann Smarty and the folks from VCBuzz will ask Jean-Christophe Lavocat about Google Plus, Elokenz, the Authorship system, and […]

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WordiZ becomes Elokenz

When this blog was initially started it was covering news for our previous platform “WordiZ”. The service was initially thought just to be an author rank system. We were aggregating your articles and judging on social signals we were able to discover the category of blogger you were belonging to : casual blogger, experienced blogger, […]

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Google Trends unveils the power of Google Knowledge Graph

This article has initially been written in French to explain how Google Trends was receiving more and more advanced semantic features. It’s never easy to translate, so I will try my best to adapt my original copy to English. Google is semantic and will be even more In 2014, the advantage is that we don’t […]

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A wordpress widget to showcase your best articles

So, as most of us, you have decided to use authorship attribution on your website. Of course you are not tagging only your own blog, but also guest posts on different domains. Now what if you want to display your best articles in one place ? This would have been tricky before, but thanks to […]

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Where do people share your articles ?

Alright, you have written dozen of articles on your blog now, and you successfully have tagged them as the official author. In addition to that, you got offered some guest blogging offers through your connexions and via MyBlogGuest.  So essentially you start running a successful blogger life, but you feel a unsatisfied with the standard […]

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