Content Marketing Startup Life


Category: Convert

When you produce lot of content, how do you leverage it to convert readers into subscribers or leads?

Our free setup for content upgrades

I love lead magnets and content upgrades. The idea that a reader could download a special content (a spreadsheet, an ebook, a pdf version of a post, …) in exchange of her email is really appealing. No need to beg with a pop up or with an interstitial. In this post, I’ll share with you […]


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Conversion boosting tips for the holiday season

  The holiday season is here and it’s no time to catch a break! Holidays are great occasions to engage more people with inspiring and share-worthy articles but also to connect with your existing audience by adding real value to your content. Here are some tips that will help you go through the busiest times […]


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How to run AB experiments with Google Analytics – Step by Step tutorial

If you are a little bit interested by digital marketing, you have probably heard of AB testing. This concept allows you to test variations on a webpage to discover which one converts better. The idea is then to run experiment after experiment to improve your conversion rate. Several amazing tools allow you to do that with […]


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Creating Your Own Social Media Quiz For Lead Generation

There are a various forms of content available for marketers to use at their disposal when it comes to lead generation, but have you ever, for one second, considered using social media quizzes as a part of your marketing strategy? When paired with a lead capture before the quiz results, social media quizzes are capable […]


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Take your email marketing campaigns to the next level in 2020

  In 2020,  email marketing will likely be more important than ever. It will still be one of the most effective ways to acquire leads. So, let’s kick off 2020 with some tips on email marketing campaigns and on how to keep your customers engaged this year! Contextualize your emails Your customers receive so many […]


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